Work

Journal.

Real projects for real food brands: the brief, the thinking, and what the work did for the business behind it.

Vegan sustainable brand, 150 videos and 500 pictures Case Study

Vegan sustainable brand, 150 videos and 500 pictures

I run Purezza's Instagram account, and I have produced and posted all the content for a year and a half. The profile sent over 700 link clicks a month straight to the brand. It drove excitement for product launches and showcased the specials and all the new flavours.

A mini art department, inside a patty factory that produces 28,000 patties a day Case Study

A mini art department, inside a patty factory that produces 28,000 patties a day

Port Royal Patties, Jamaican patty and pie manufacturer in Park Royal. Supplies Asda, Morrisons and Tesco. Over a year of work together, across multiple shoots.

One feel, one look, to show the meatiness of their food. Real BBQ Case Study

One feel, one look, to show the meatiness of their food. Real BBQ

Red Dog Saloon, Shoreditch-based Texas-style barbecue group, multiple sites, multiple cities. Over a year, half a dozen shoots. Big bite, big flavour, the food as it actually is.

Where to next

Step back in: Food photography. Recipe and ingredient. Restaurant photography and video.

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