Work

Journal.

Real projects for real food brands: the brief, the thinking, and what the work did for the business behind it.

All Advice Behind the scenes Case Study
How Should My Kitchen Prepare for a Food Photoshoot? Advice

How Should My Kitchen Prepare for a Food Photoshoot?

How a kitchen should prepare for a food photoshoot: talk first, work in batches, and put the garnish on at the last second with the camera running.

How Much Product Should I Send for a Photoshoot? Advice

How Much Product Should I Send for a Photoshoot?

How much product to send for a food photoshoot: four sets, what each one is for, and why one of them is usually a dud.

What Does a Food Stylist Do on a Shoot? A Chef’s Answer Advice

What Does a Food Stylist Do on a Shoot? A Chef’s Answer

What a food stylist does on a shoot, answered by a chef: the research, the shopping, the knife and why real food photographs better.

Wrote Your Food Shoot Brief With AI? Ask It Four Things First Advice

Wrote Your Food Shoot Brief With AI? Ask It Four Things First

Wrote your food shoot brief with ChatGPT or Claude? Ask it four things first: set-ups, time, crew and equipment.

Food Product Photography, Behind the Scenes Behind the scenes

Food Product Photography, Behind the Scenes

Three food producers, three very different shoot days: meal prep from the production kitchen, a pie launch with four samples, and handmade cookies.

Vegan sustainable brand, 150 videos and 500 pictures Case Study

Vegan sustainable brand, 150 videos and 500 pictures

I run Purezza's Instagram account, and I have produced and posted all the content for a year and a half. The profile sent over 700 link clicks a month straight to the brand. It drove excitement for product launches and showcased the specials and all the new flavours.

A mini art department, inside a patty factory that produces 28,000 patties a day Case Study

A mini art department, inside a patty factory that produces 28,000 patties a day

Port Royal Patties, Jamaican patty and pie manufacturer in Park Royal. Supplies Asda, Morrisons and Tesco. Over a year of work together, across multiple shoots.

One feel, one look, to show the meatiness of their food. Real BBQ Case Study

One feel, one look, to show the meatiness of their food. Real BBQ

Red Dog Saloon, Shoreditch-based Texas-style barbecue group, multiple sites, multiple cities. Over a year, half a dozen shoots. Big bite, big flavour, the food as it actually is.

Where to next

Step back in: Food photography. Recipe and ingredient. Restaurant photography and video.

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