Culinary

Cook it.

Your brand is product based and lives around cooking. Ingredients, knives, equipment: the product is only half the story until somebody cooks with it.

Recipes are the superpower of marketing. Nobody saves an advert. Everybody saves a recipe.

The gallery

Overhead of baked beans with chorizo, fried eggs and buttered toast, cast iron pan alongside

Properoni pepperoni pack in front of a full English breakfast with fried eggs and baked beans

Global vegetable knife standing upright beside a roll of herb butter and fresh parsley

Close-up of chickpea salad with chorizo and tomato, lifted on a spoon

Poke bowl of cured tuna, mango, cucumber and radish with a Global NI knife on the board

Properoni pepperoni sticks and slices with flatbread and two bowls of chickpea salad on yellow

Global paring knife on grey stone with asparagus, chives, a wedge of cheese and a box of brown eggs

Overhead brunch spread with sourdough, salad, roast carrots and parsnips, fruit, jams and coffee

Asparagus spears balanced on a white spoon against a pale grey background

Potatoes spilling from a paper bag on dark wood with a peeler and one peeled potato

Bao buns with pulled meat, sriracha and pickled onion in a bamboo steamer basket

Feta and cherry tomato salad with a jar of chilli jam and sourdough alongside

Global knife on a wooden board surrounded by chestnut mushrooms, new potatoes and shallots

Hand holding a bao bun filled with pulled pork and spring onion above a plate of more

Properoni pack with baked beans, fried egg and toast on a blue painted surface

Chorizo, cherry tomatoes and spring onion cooking together in a black pan, shot overhead

Whole raw king prawns fanned out on a dark stone surface, a chef's hands and a knife below with garlic and red chilli

Start specific

The recipe behind the dish.

A recipe holds somebody for minutes while your product does its actual job in their hands. Developed, tested, costed and written up, then cooked, styled and shot by the same person who created it.

Open recipes

Global Knives. Recipes and films built around their blades. Properoni: twelve recipes developed and shot, still live on their site five years on.

What I make

Pick one?

Start with the one you recognise. Each one ends the same way, on a short call to see if we are a fit.

Manufacturing

You make something people eat or cook with, and you need photographs and video of it.

See manufacturing →

Recipe content

You want your product inside food people actually want to cook, running across every channel you sell on.

See recipe content →

Creative Bank

You are tired of one-off shoots that leave you nothing to reuse. A library built on purpose, brand approved, ready for marketing, sales, paid media and founder content.

See the Creative Bank →

The team

You have met the director and the photographer. This is the development chef. And when the cooking is yours, my job is translation: your technique, your product, made into content that sells it.

The food journey

Got a product that becomes a dish? Take two minutes and get in touch.

Talk about the project

Not sure yet? Two minutes, five questions.

Where to next

Back out to the food? Taste it. Running venues? Feel it.

Case studies

Related work.

See the case studies

A year and a half of their content.

Purezza, plant-based Italian and the UK's first vegan pizzeria. Camden, Brighton and Manchester. Monthly content across three restaurants: Instagram, the delivery platforms, the newsletter, and their brand-to-brand collaborations. Built for their audience: Gen Z, three quarters women.

A mini art department, inside a Park Royal patty factory.

Port Royal Patties, Jamaican patty and pie manufacturer in Park Royal. Supplies Asda, Morrisons and Tesco. Over a year of work together, across multiple shoots.

One look, everywhere they are found.

Red Dog Saloon, Shoreditch-based Texas-style barbecue group, multiple sites, multiple cities. Over a year, half a dozen shoots. Big bite, big flavour, the food as it actually is.