Questions, answered.

How does a project start?

With a call. Fifteen minutes, free. You tell me about the project, I tell you if I can help and how. If it is a fit, the next step is a paid plan before anyone picks up a camera, so the shoot is built on something.

What does a project cost?

Every project is scoped on the call, not from a rate card, and you will know the exact number before anything is booked. Projects run from multi-day campaign builds down to a single shoot day or one branded recipe.

Who actually does the work?

I do, and I lead the project from the first idea to the delivered files. Photography and food are both my craft, so what a brand would usually hire two specialists for sits in one place. You have one contact and one person accountable for the result.

Where do you shoot?

In studios, on location and on site with the client. Different lighting set-ups need different spaces, so where we shoot is part of the plan rather than an afterthought, and I will tell you straight what your space can and cannot do. Where a studio is the right answer I rent one for the day and build it into the price. Many clients simply post their product to me and get the finished content back.

What does a shoot day look like?

It runs to a plan we agreed beforehand, and you see the frames on screen as they are shot, so nothing is approved days later that could have been fixed on the day. What your day looks like specifically is what the briefing call is for.

How long is a shoot?

The brief decides it, not the clock. A campaign or a full range runs across several days. A menu or a set of products is usually a day. A single focused session is shorter. You will know the shape of it before anything is booked.

When do I get the finished photos and video?

Restaurant photographs can be with you within five working days of the shoot. Video follows on the Friday of the week after. Every project has its delivery date agreed before we start, and if you are working to a tighter deadline, tell me early and I will build it into the plan.

Who owns the images?

You get the usage you need, agreed and written down before the shoot. I retain copyright as the author. Read the terms.

Do you develop recipes as well as shoot them?

Yes. I am a chef of ten years before I am a photographer: I develop, test, cost, cook, style and shoot, the full package. Recipe development.

Do you shoot venues as well as products?

Yes. Restaurants, hospitality groups, hotels and caterers, from a single venue to a group rollout, planned so the kitchen keeps earning while we shoot. Restaurant photography and video.

Do you work outside London?

Yes. I am based in Brentford and I work nationwide and internationally. Everything travels.

What are your terms?

Plain English, deposit to delivery, and you get them in writing before anything is booked. Read the terms.

What if we do not know exactly what we need?

That is normal, and it is a good place to start. Tell me what you are making and where you want it to go, and I will bring the shape of it to the call.

Do we need chef knowledge on our side? Do you help with the ideas?

Yes, all of it. The ideation, the recipes and the whole production can sit with me, down to where the ingredients are bought and how they are sourced. Everything on the plate has to be epic, so your brand keeps good company with the food.

A fifteen minute fit call, to check we are the right fit. You tell me about the project, I tell you if I can help and how.

Talk about the project