Digital menu photography for a chicken shop in Wood Green
Sixty items. One look. Straight onto the app.
Wonder Bird, Wood Green.
The business
Wonder Bird sell fried chicken out of Wood Green: chicken burgers, wings and tenders. The burgers are the main thing, and the flavour combinations on them are what they are known for. There is a shop and a dining room, and a second brand doing smash burgers and sandos runs inside it. A lot of the volume still goes out through the delivery apps, where the photograph is doing the selling.
What they needed
Adam wanted the whole menu redone, and he wanted it to show the two things Wonder Bird is actually known for: the flavour combinations, which are funky and current rather than safe, and chicken that is properly crisp. Underneath both, the care that goes into it.
A full digital menu, shot as one set. On a delivery app the customer scrolls a grid, so every dish has to look like it belongs to the same kitchen and still read at the size of a thumbnail. That is a different brief from a menu on a table.
What I did
Creative direction, food styling, photography and the retouch, in one project. Sixty items, every dish built for camera and plated by me, including the burgers. The running order was planned before the fryer went on, because a set that size only holds together if the sequence is decided in advance.
And the shop never shut
I started around seven in the morning and had the day's shooting done before opening, across more than one morning. Wonder Bird did not lose a single trading hour to the shoot. That is a scheduling decision more than a photography one, and it is the thing most operators are actually worried about when they say they cannot spare the kitchen.
Adam knew exactly what he wanted, which on a menu shoot is a blessing more than a problem. A client with a clear picture in his head gives you a target, and the set only got to the point it did because he kept pushing at it until it was right.
Building the burger, then shooting it
That is me prepping the burgers. The person building the dish and the person shooting it are the same person, which is what ten years of cooking before the camera buys you.
What it gave them
The whole menu in one look, ready for the apps, and it is still running. They have had me back.
Wonder Bird Co were named Runner-up, Just Eat Restaurant of the Year 2025.
In their words
“I'm really happy with the work. It's really helped out with our menu. It's helped out with conversions. You've done a great job.”
Adam, Wonder Bird
Questions I get asked about this kind of shoot
How did sixty items fit into two half days?
The running order was decided before the fryer went on, and a fried chicken menu shares a lot of its components. What sets the number is how much styling and building each dish needs, how many combinations reuse the same elements, how fast the kitchen is, and how much help they can put next to me. That is why I ask to see the menu first. On a bigger job I bring an assistant so it stays efficient.
Do delivery app photographs need to be different?
Yes. They are seen small, in a grid, next to a competitor. Consistency across the set matters more than any single hero shot.
Do you shoot in our kitchen or a studio?
Your kitchen or your dining room, usually. The food is at its best the moment it leaves the pass and it does not travel. Product shots are the exception and those I do in a kitchen studio or a studio.
Selling through the apps? Send me your menu and I will tell you what I would do with it.
Food photography, Wood Green and North London. Digital menu photography, delivery app photography, Uber Eats, Deliveroo and Just Eat photography, food styling, burger photography, fried chicken photography, halal food photography, QSR photography, menu photography, social content, London food photographer.
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